It's simple: It's our mantra. Period. In life. In business. But ... especially in hunting.

Long after most have quit, you'll find Greg still out there. Still braving the elements. Still chasing his dreams. Greg killed his biggest buck to date just before sundown on December 26, 2003 -- a 167 4/8" public-land giant that he chased all season long. In the years since, nothing has changed. In the 2023-24 season, Greg was on approximately sit #130 when he sent his arrow through a public-land stud on January 19 at 4:30 p.m. He had less than an hour of season left.

In 2025? December yielded a 157 7/8" 9-pointer.

Why did we make this shirt? Nothing sums up us or people like us better.